Meet DaniellE

Since a teenager, I have always loved luxury perfumes; I am obsessed with perfume and I have always kept a top of the line collection so I decided to create my own fragrance line!

I wanted to start a business where I could truly love and enjoy the entire process.  Although, the process was long and time consuming process, my team and I went through 3 or 4 revisions with the scent. My vision for this scent was to ensure that I created luxury brand and introduce a scent that people may not typically select for themselves.

We hand-designed the bottle, packaging and the unboxing experience once a customer receives their new scent. In true Danielle fashion, everything had to be perfect and strategically done, with elegance and class. Above all, I had an amazing experience creating a fragrance line. I have been patiently waiting to share this with the world. I am super proud of this accomplishment. Danie Jo Fragrance is FINALLY here !

The perfume industry is hard to enter, however I believe that Danie Jo Fragrance will one day be a worldwide luxury brand. It’s scary to hop into an industry where I am unknown, but I believe the scents I have lined up will speak for itself. Many entrepreneurs are not taking the necessary steps to strategize, create their own line and believe in themselves. With my ambition, skill sets and vision I know Danie Jo Fragrance will be a success.